ABL Circuits Ltd, a UK based printed circuit boards company, approached BCM Agency to devise a marketing strategy which would increase sales, raise brand awareness and maintain competitive advantage.

To create a strong, strategic marketing plan, BCM continually reviews ABL’s sales trends and its data sources. Complemented by extensive industry and customer research, detailed audience profiles are developed, ensuring increased organic sales from existing customers and acquisition of new clients.

The overall strategic aim is to increase business growth. Measurable targets and KPIs, which are continually reviewed, allow BCM to measure business growth achieved from introducing new services to existing customers, re-engaging with lapsed customers and acquiring new clients.

BCM Agency’s detailed research reveals that existing clients and prospects have gaps in their awareness of what ABL Circuits offer. To achieve the strategic aim of increased business growth, it is paramount for ABL Circuits to increase brand awareness by educating and engaging with their full customer base.

•Year on year business growth of 20%. •Customer satisfaction rating has increased to 92% and continues to rise. •Monthly targets for new prospects are being consistently achieved. •Monthly targets for managing relationships with existing clients are being achieved, ensuring no conversion or sales opportunities are overlooked. •Business growth, sales and competitive advantage have all grown. •The marketing strategy is successful and BCM Agency continues to work in partnership with ABL Circuits, to ensure all targets are met, reviewed and updated as the business dictates.