Commonfield, a UK based wardrobe and storage solution manufacturer, asked bcm to devise a marketing strategy to enhance brand awareness and increase sales, specifically in the B2B sector.

bcm reviewed Commonfield’s brand proposition, product range, existing marketing material and audience profiles in order to develop a strategic marketing plan to communicate with all target audiences, utilising the most effective digital and traditional channels.

The strategic aim was to target tower blocks in and around London on the trade side of the business and to re-engage with existing dealers across the UK, as well as source new leads. A new turnover goal was set but focus was on profitability of the business.

bcm developed a strategic marketing plan and a refreshed visual identity, ensuring target audiences received the right message at the right time through the right channel, and then delivered the tactical components.

2 new orders were received within the first hour of the email campaign being distributed. Telesales campaign resulted in over 300 sample requests in total and 25% of customers contacted requesting a follow up action