Generate publicity, entries and sponsorship for local building awards
Hertfordshire Building Futures, a partnership of nine Hertfordshire local authorities led by Hertfordshire County Council, appointed bcm as their marketing partner for the biennial Hertfordshire Building Futures Awards.
Research leads to effective communication
bcm completed extensive industry and media research in order to develop a strong, strategic marketing plan which would communicate effectively with all target audiences, utilising the most effective channels.
A robust PR campaign delivered through traditional and digital channels
bcm devised a strategy which would generate maximum publicity, attract nominations, secure sponsors and sponsorship and deliver a high quality awards event.
Raising awareness to find entrants and sponsors
bcm devised a targeted plan that would increase awareness of the awards and engage with potential entrants and sponsors.
A successful event with over 100 construction industry professionals
13 articles published with regional newspapers and national building press. 30 qualified entries received. 5 sponsors secured, four category sponsors and a headline sponsor. £13,000 sponsorship raised. In excess of 100 industry professionals attending the awards event.