nora © , a global market leading rubber floor manufacturer, approached BCM Agency to devise a marketing strategy which would drive profitable sales and increase brand equity.

To create a strong marketing strategy which would deliver measurable ROI, BCM undertook a comprehensive review of market opportunities and developed an approach to each target audience.

BCM devised a strategy with a sector-based focus to acquire new clients and drive profitable sales. This hinges on thought leadership to support nora © ’s market leading position and generate leads, with an integrated approach for effective conversion into sales and long term relationships. Targets and KPIs were set for acquiring new clients in key sectors.

BCM devised a targeted and measurable strategy, with a 2-pronged approach: namely, driving brand awareness through education with a series of educating and thought leadership activities and increasing customer conversion by working with the sales team to improve LinkedIn activity and success.

The PaNORAma events were delivered successfully into major architects’ practices, leading to an increase in opportunities. The whitepaper now forms the basis of nora’s sales approach to improve conversion rates for major contracts. A year after the marketing strategy was developed, nora © was acquired by Interface, the world’s largest designer and maker of carpet tile. Sales and marketing results supported the business case for acquisition.