We live in a fast moving world and companies must remain agile to respond effectively to market changes as well as proactively pre-empt emerging trends.  This is why adjusting the plan, as and when required, is crucial to ensure your B2B marketing strategy is fully effective.

You might need to adjust the plan to:

  • Respond to a competitor's actions.
  • React to a change in timescale for a new product launch.
  • Increase activity to generate more leads.
  • Change activity which is not working.

By meeting regularly to review the plan and results, we will identify at the early stages when activity is not going to plan or a change needs to be made. Helmuth von Moltke said "No strategy survives contact with the enemy", so however careful we plan we will always need to make adjustments along the way. 


Read more about our approach to:



Review meetings

Adjusting the plan

Results vs targets


Clarity Communication Control