Merry Christmas and here’s to 2019 – the year of Marketing Productivity.


The John Lewis ad is on the telly, people are up in arms about the plug kid from the Sainsbury’s advert, and you can’t get an online shopping slot before the end of the year for love nor money.  Yep, Christmas is well and truly upon us!

Yet for us B2B marketers it can still seem a long way off as we hurry to finalise strategies, budgets and campaigns to ensure all runs seamlessly so we can relax and tuck into our turkey.

Then before you know it, 2019 will be upon us.  A brand new year full of promise – so what will 2019 bring for you?  If it’s anything like last year probably higher expectations, tougher targets and less budget.  Fancy a change?

Then make 2019 the year of Marketing Productivity – simply put, do more with what budget you have to be more effective.  Only 20% of marketers truly succeed, with 80% falling short.  To be part of the 20% you must improve your Marketing Productivity and Tim Hazelhurst, B2B marketing guru, explains all in his latest article

Strategy and customer profiling must be at the top of your New Year’s resolution list.  Only by understanding your customer, as discussed in our latest article about the changing B2B buyer, and having a clear strategy can you achieve true marketing productivity.  Regardless of tools and tactics, our job as B2B marketers remains the same – understand our customer, develop a strategy that adheres to the core principles of marketing and pick the right tactics.

So as 2018 comes to a close, let’s look forward to an exciting and productive 2019.

Thanks to each and every one of our clients from all of us at the BCM Agency team.  We look forward to working with you all in the New Year, helping you to simplify the complicated and achieve your marketing goals.