A Conversation with Graham Parsons, Marketing Director at Sapphire Balconies
In BCM’s Behind the Build series - spotlighting the marketers reshaping the built environment - we sit down with Graham Parsons, Marketing Director at Sapphire Balconies. With more than two decades in B2B marketing, Graham is navigating the twin pressures of proving marketing’s impact today while preparing for tomorrow’s challenges.
His story spans sharpening event strategies, building a self-serve digital engine, and ensuring Sapphire Balconies stays ahead of regulatory and sustainability shifts. At its heart, it’s about showing how marketing can move from cost centre to growth driver - and why credibility, clarity, and customer focus matter more than ever.