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An Interview with Sara Stephen: BCM Agency Prepares for Futurebuild 2025

Futurebuild 2025 is on the horizon, and BCM Agency is thrilled to be part of this landmark event in the construction and sustainability calendar. We sat down with Sara Stephen, Head of Insight and Client Relationship at BCM Agency, to get an exclusive preview of what attendees can expect at Stand C30 from 4-6 March at ExCel, London.

Q: Sara, Futurebuild is one of the biggest events in the industry. What makes it so special, and why is BCM Agency excited to attend this year?

Sara: Futurebuild has always been a pivotal event for the construction and sustainability sectors. It’s where the brightest minds come together to discuss cutting-edge innovations, future challenges, and industry-shaping trends. For us at BCM Agency, it’s not just about showcasing what we do - it’s about connecting with businesses that share our passion for driving change in the built environment. This year is particularly exciting as sustainability remains at the forefront, and we’re eager to demonstrate how our B2B marketing strategies can help businesses thrive in this ever-evolving landscape.

Q: What can visitors expect to see at BCM’s Stand C30?

Sara: Our stand will be a hub of inspiration! As a B2B marketing agency specialising in construction and building materials, we’re showcasing how our expertise drives measurable results for clients in these sectors. We’ll be sharing highlights from our award-winning campaign for Green Building Design, which recently won the Strategic Planning & Management award at the Construction Marketing Awards 2024. And with extensive experience working across the supply chain, we’ll discuss how creative strategies with a tailored approach can elevate brands, enhance customer engagement, fuel business growth, and build stronger connections with audiences.

Q: Sustainability is the core of Futurebuild, with this year focusing on making a positive impact on the built environment. How does BCM align with this goal?

Sara: Sustainability is integral to the industry. We work closely with our clients to highlight their sustainable innovations and commitments, whether it’s raising awareness about eco-friendly products, supporting green building initiatives, or helping businesses communicate their environmental goals effectively. Last November, we hosted the Specifier Summit, entitled "Sustainability: At What Cost?" - a critical discussion on balancing environmental responsibility with practical business needs. Events like these reflect our commitment to driving meaningful conversations within the industry. At Futurebuild, we’ll showcase practical examples of how our marketing strategies have amplified sustainability efforts in the built environment.

Q: Networking is a big part of Futurebuild. What’s your approach to connecting with attendees and other exhibitors?

Sara: Futurebuild is a fantastic opportunity to have meaningful conversations with like-minded professionals. We’re looking forward to connecting with businesses of all sizes, from SMEs to larger corporations, to understand their unique challenges and how we can support them. Our team will also attend panel discussions and seminars to stay up to date with the latest industry developments. And of course, we’re bringing back one of our stand favourites - our sweets! This is our fourth year at Futurebuild, and our sweets always make an impact, sparking plenty of smiles and conversations. Visitors to our stand can expect an open, collaborative atmosphere where ideas, expertise, and even a bit of sugar are shared freely.

Q: For those who might be new to BCM Agency, what sets your team apart in the B2B marketing space?

Sara: At BCM Agency, we pride ourselves on being more than just a marketing agency - we’re strategic partners for our clients. Our strength lies in our ability to deeply understand the sectors we work in and provide bespoke solutions that deliver measurable results. Whether it’s enhancing brand visibility, generating leads, or supporting business growth, we approach every project with creativity, data-driven insights, and a genuine commitment to making a material difference.

Q: Finally, what would you say to someone considering visiting Futurebuild for the first time?

Sara: I’d say go for it! Futurebuild is an incredible platform for discovering the latest innovations, expanding your professional network, and gaining insights that can transform your business. Whether you’re an industry veteran or just starting your journey, there’s something for everyone. And of course, we’d love for you to visit us at Stand C30 to learn more about how BCM Agency can help your business achieve its marketing goals.

Q: Any final thoughts?

Sara: Just that we’re looking forward to an amazing three days at Futurebuild 2025. It’s always inspiring to see so many passionate people come together to shape the future of construction and sustainability. We can’t wait to meet everyone, share ideas, and help drive the industry forward.

So, whether you’re looking for expert marketing support, curious about industry trends, or simply want to explore what’s next for the built environment, make sure to stop by Stand C30 at Futurebuild 2025. See you there!

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