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BCM reveals the power of segmentation at Futurebuild, London 2022

We were delighted to exhibit at Futurebuild 2022 alongside over 300 innovative and sustainable solutions providers for the construction sector.

It was great to see the construction industry coming together to talk about how the built environment can go beyond net zero.  We were astounded by the sheer breadth of innovation that is happening in this sector and it was a great event to share best practice and see the latest game-changing products on show.

We were able to talk to a whole host of companies about the need for effective B2B marketing communications to ensure they get their sustainability and net zero messaging out to the marketplace so that it resonates with the audience.  How? Through our cognitive marketing approach and the power of segmentation. 

As Miriam Drahmane, CEO of bcm, explains “Only by truly understanding your customer can we get into their minds, help grow your business and spread the message to ensure we reach the net zero future.  Improved segmentation, positioning and targeting will always ensure better results for any company – it pays to be cognitive.”

If you weren’t able to meet us at Futurebuild, please do get in contact with us at [email protected]

It was great to be part of such an inspirational show and we will be back at Fururebuild next year, taking place from March 7 to March 9, 2023.

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