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De-risking Marketing in Construction

Turning Uncertainty into Confidence In the construction sector, marketing has often been seen as...

Specifier Summit 2025: “Rethinking Materials. Redefining Construction.”

We’re delighted to announce Specifier Summit 2025, a pivotal gathering of architects,...

5 Biases That Can Win You Market Share

In B2B construction marketing, it's easy to assume buyers make purely rational, spec-driven...

Why Brand Is the New Technical SEO

For years, SEO was a numbers game—backlinks, keyword density, domain authority. But the rules...

Embracing Innovation: The Strategic Edge in Construction

The UK housing crisis is no longer a looming challenge — it’s a daily reality. With a...

Construction products legislation update

Reforms to Construction Products Regulations: Are There Red Flags in the Government’s Green...

Preparation and Planning Prevent Poor Performance – So Where’s Your Strategic Plan?

We all know the saying: Proper Preparation Prevents Poor Performance. And yet—every...

Not Building Your B2B Brand Strength? Here are the Risks to Conversion

Specialist construction marketers BCM Agency have long championed the relationship...

An Interview with Sara Stephen: BCM Agency Prepares for Futurebuild 2025

Futurebuild 2025 is on the horizon, and BCM Agency is thrilled to be part of this landmark event in...

Chasing Leads, but Forgetting Brand? Think Differently to Drive Efficient Sales Conversion

The prospects for the construction industry in 2025 and beyond are looking positive! The UK...

Driving Sustainability Forward: Insights from Specifier Summit 2024

The construction industry stands at a critical crossroads, and the outcomes of discussions held...

BCM Agency Triumphs at the Construction Marketing Awards 2024

We’re thrilled to announce that BCM Agency has won the Strategic Planning &...

Specifier Summit 2024: As it Draws Nearer, Sponsors and Speakers Express Support

Sustainability is becoming a genuine priority in construction – and the figures prove the...

Decisions Defeat the Doldrums: a Construction Industry Q&A with Specialist Marketer Miriam Drahmane

In this interview, Miriam Drahmane, CEO of specialist construction marketers, BCM Agency, sets...

Unlocking the Potential of Futurebuild 2024: Shifting Paradigms in the Construction Sector

When it comes to industry trade shows, there are those that merely stimulate the senses, and then...

Sustainability is no Longer a Differentiator

In the construction industry, as in many others, sustainability is becoming the biggest and most...

BCM Agency Announces New Charity Partnership with Mates in Mind

BCM Agency, a leading B2B marcomms agency specialising in construction and building materials, is...

BCM Agency: Paving the Way for Growth in the UK Construction Industry

In 2024, the UK construction industry is set to enter a transformative phase.  But this...

Are you spending enough B2B marketing budget on research?

It can be tempting for B2B marketers to regard marketing communication activity as an achievement...

There Are 25,000 UK Marketing Agencies – Here’s How You Pick the Right One

Business is tough right now. But with adversity often comes opportunity. Share of voice in a...

How to Gain Market Share Without Increasing Your Budget

When times are tough in the B2B construction marketplace – as they currently are –...

B2B Cognitive Marketing – Productivity That Makes Buying Decisions Go Your Way

This article is based on the BCM Agency webinar Cognitive Marketing – Segmentation,...

Why we’re all in Sales Marketing now

“We’re all in Sales!” was an oft-heard phrase not so long ago. And whilst it...

Why most B2B marketing fails on trust – and what to do about it

Trust – it’s the buzzword we hear daily in the B2B marketing space, with pretty much...

Cognitive Advantage is the new Competitive Advantage - introducing the vital new ‘C’ in the B2B marketing mix

Today’s UK – shell-shocked by Brexit, the pandemic, war, financial volatility, a...

Uncertain times? Be in the savvy 20%, and market cognitively

War, inflation, ballooning costs, supply shortages – in times of economic and social...

BCM reveals the power of segmentation at Futurebuild, London 2022

We were delighted to exhibit at Futurebuild 2022 alongside over 300 innovative and sustainable...

How we won Gold in the B2B Marketing Martech Awards 2021

We’re delighted to announce that we have won Gold in the B2B Marketing Martech Awards 2021,...

Masks, martech and matching up to the big guys: How trust has changed in a pandemic world

As a B2B marketer, how do you build trust with your prospects and clients when you can no longer...

bcm dominates Cognitive Marketing in B2B Marketing Benchmarking Report 2021

bcm is the only specialist cognitive marketing agency to be featured in the 2021 B2B Marketing UK...

The mind matters: bcm supports young people’s mental health

bcm is proud to announce its 2021 charity partner, Young Minds - a national organisation dedicated...

How do you plan your marketing in uncertain times?

The core principles of B2B marketing remain unchanged, but elsewhere we are seeing change on a...

Cognitive marketing significantly boosts B2B marketing effectiveness

Every B2B marketer realises that knowing your customers at a deeper level than your competitors and...

What Makes a Good B2B Marketing Agency?

Everyone is under pressure to do more with less, so investing in a marketing agency to help your...

Marketing Productivity with Martech

In the world of Martech and its evolution – at a rate the average Marketer has...

Unleash the Power of Content

Want to unleash the power of content marketing? Then you need a content marketing strategy.