Autoglym, the leading car care brand, needed BCM Agency to support the launch of their new Ultra High Definition Shampoo at all Halfords branches across the UK.

We visited a number of Halfords' stores to research buying trends and look at competitor positioning and POS displays, before illustrating ideas to present to the client.

A product awareness and customer engagement strategy was devised, delivered through a tactical, multi-channel launch.

To launch Autoglym’s new shampoo, BCM Agency created a “Hall of Foam” competition, supported by point-of-sales displays, targeted email and social media campaigns.

The successful strategy resulted in over 850 competition entries in the first 4 weeks and over 1,000 sales in the first month.