Clark-Drain, a market leading designer and manufacturer of access solutions and drainage products, approached bcm for help with brand repositioning and development.

In order to create a robust marketing strategy which would deliver measurable sales and ROI, bcm undertook a comprehensive company review, market place analysis and customer profiling. Cognitive marketing techniques ensured a true and in-depth buyer persona was developed.

The extensive research enabled bcm to devise an integrated marketing strategy which would acquire new clients, drive profitable sales and enhance customers understanding of Clark-Drain’s core offering. Measurable targets were set for leads and sales generated.

BCM Agency devised an integrated and targeted strategy in order to achieve Clark-Drain’s goals, centred on 3 main areas: - In-depth market research, cognitive customer profiling and message planning - Communication of new brand positioning - Integrated product launch of new hero chamber product

A pull effect was created, with strong sales demand generated for the new chamber. This lead to all the main UK builders’ merchants requesting to stock the new product.