BCM Agency’s data-driven, strategically tailored social media campaign allowed Hertfordshire Building Control to stand out in the crowded and highly regulated construction industry, increasing brand awareness and foster engagement with both domestic and B2B audiences. By delivering content that was not only informative but also emotionally engaging, BCM enabled HBC to significantly boost its digital presence and foster deeper connections with key decision-makers. The success of this campaign exemplifies how thoughtful, targeted marketing can drive real-world results without increasing marketing budgets.

HBC faced the challenge of increasing visibility and engaging decision-makers in a traditionally niche and highly technical market. The goal was not only to raise awareness of HBC’s expertise but also to demonstrate its critical role in helping construction professionals navigate regulatory landscapes, all while working with an existing marketing budget.


The Solution

BCM Agency’s approach began with a deep dive into HBC’s audience, identifying key personas such as builders, architects, and agents. Understanding their needs and communication preferences was essential to create messaging that resonated. BCM orchestrated a cohesive social media strategy, focusing on platforms like LinkedIn, Facebook, Instagram, and Twitter to increase brand visibility and build authority.

BCM tailored content to speak directly to HBC’s target audience, using a mix of thought leadership articles, project highlights, and informative updates on building regulations. The content strategy emphasised HBC's trusted expertise in regulatory compliance, showcasing the value they bring to building projects across the region. This resonated particularly well with decision-makers, giving them both rational (cost-efficiency, compliance) and emotional (reliability, trust) reasons to engage with the content.


The Results

BCM’s strategic social media marketing campaign achieved impressive results within a 6-month period, delivering substantial growth in engagement and visibility across all channels:

  • HBC's posts saw a significant increase in engagement with 1,751 social actions creating more likes, shares, and comments than ever before, garnering a sense of community and discussion around their content.
  • HBC’s LinkedIn following grew by 12%, and Facebook followers increased by 8%, extending the reach of HBC's message to new potential clients and partners.
  • The campaign generated 52,773 impressions, further amplifying HBC’s presence in the construction sector.
  • Social sharing increased by 135%, indicating that HBC’s messaging was resonating strongly with its audience.
  • Twitter, a key channel for timely updates and engaging with the broader construction conversation, saw 25% more tweets and 34% more page likes.