Business development in the UK
TWS Partners, the only company globally which is successfully using Nobel Prize winning game theory to improve business performance, approached bcm to support business development in the UK.
Affiliated marketing approach
Working with professional bodies to reach procurement professionals across the UK.
Content marketing and thought leadership strategy
A strategic communication and content marketing strategy was developed to position TWS Partners to procurement professionals and ensure effective entry into the UK market.
Thought leadership is a game changer
Having secured an exclusive opportunity to present at the Chartered Institute of Purchasing and Supply (CIPS) Annual Conference, BCM translated TWS Partners’ German content into native English to create the white paper “Game theory is a game changer for Procurement”.
20% growth in under 12 months
TWS Partners successfully entered the UK market, raising their profile and cementing their position as game theory experts. • Over 400 downloads of the white paper led to a significant increase in workload. • Resulting in a 20% growth of the TWS Partners team in less than 12 months.