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Cognitive Marketing Podcast Series

Cognitive Marketing Podcast Series - Episode 1

Decision-making biases and their impact on B2B Marketing with Dr Benedetto de Martino. Associate Professor, Institute of Cognitive Neuroscience, University College London.

Cognitive Marketing Podcast Series - Episode 2

The role of data in understanding your customer better with Michael Collins, Managing Consultant, Database Marketing Counsel

Cognitive Marketing Podcast Series - Episode 3

The impact of colour in marketing with Claire Hersant

Cognitive Marketing Podcast Series - Episode 4

The evolution of B2B marketing and what the future holds with Tim Hazelhurst

Cognitive Marketing Podcast Series - Episode 5

The art of framing communications to tap into the buyer persona with Simon Fletcher, Owner and Head of Content, Arrowmaker Communications

Cognitive Marketing Podcast Series - Episode 6

The importance of the internal customer with Michelle Gant, Founder and Director of The Engaging People Company