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Focus on what makes you different and memorable

In these challenging times, businesses need firm guidance on how to face the uncertainty and ensure they stay focused on their long-term aims. In this Q&A session, Miriam Drahmane from bcm, a strategic B2B marketing agency, offers some advice to those looking to the future while dealing with the present.

What makes a good marketing agency?

You need a marketing partner who will deliver real, tangible value and true marketing productivity to ensure you are making a good investment, rather than wasting your valuable resources.  But with over 25,000 marketing agencies operating in the UK alone, they are far from equal, and it is crucial that you choose the right agency for you.   Read about seven key characteristics that you should look for when choosing a marketing agency.

How to make the most of your B2B marketing in the current climate

Many businesses have had to make spending cuts due to the coronavirus pandemic, and the latest IPA Bellwether report reveals a record decline in marketing budgets in 2020. But according to B2B marketing experts, bcm, now is not the time to put the brakes on your marketing activity.