Communication

Every one of your prospects is on a timeline, moving from unaware to aware, to interested, to a trial, and then to a fully fledged customer (and, ideally, thereafter, to advocate). Pinpointing this journey’s communication characteristics and its opportunities for interactions enables you to turn expression into actual dialogue. 

Communication is the penultimate step in our process and sees us move into the tactical execution once the channel plan is set.
 

We work to a simple action plan, which sets out each activity, its rationale and justification in terms of alignment to the overall strategy and objectives, and the tasks required.

This way, we remain focused on the task at hand, and  - above all – stay productive, efficient and effective at all times.

And whilst BCM can orchestrate and deliver every part of the communication timeline for you, we’re a dab hand at working with other tactical partners you might have on board, too. We can collaborate with other agencies and partners in a lead agency role if required, ensuring campaigns are rolled out smoothly and the communication delivers what you expect from it.