Creative Spark

We don’t call it ‘creativity’ – because whilst creativity alone might impress some clients, it’s pointless if it doesn’t generate recall. 

For us, this is about tailoring your creativity to the needs and wants of the customer, matching it with the research findings we’ve discovered and the intelligence gathering we’ve carried out, and coming up with 'the winning idea' that will not only resonate with the customer, but stay with them. 
 

 'Creative Spark' is the middle step of our process, where you really begin to see the fruits of our labours. More often than not, it’s not about one single breakthrough, but when, after our team has thrashed it all out in a room and relentlessly explored the options, everything comes together - the visuals, the strapline, the storytelling, the close link back to the strategy, and the financial and commercial outcomes.