Customer

There's a good reason why 'Customer' is the first pillar of our process. Understanding your customer is key to everything else we do – but how do we make that happen? 

After the initial onboarding, we immerse ourselves in your business to gain as much knowledge about it and its customers as possible.

Research is the backbone of success. We dedicate skill and energy to delving into your business, your customers, and your competitors.

And although we have an impressive martech stack to maximise our efficiency and productivity on your behalf, we know from our decade of experience in this space that it’s tenacious, incisive desk research that unearths those pearls of information that can make or break a campaign.

Armed with this knowledge, we design and run a strategic workshop with your key stakeholders to compile our unique 1-page strategic plan. This aligns your marketing activity to the financial and commercial goals of the business and sets out the strategy over the short, medium and longer-term to ensure marketing productivity. 

And most importantly of all, we formulate a plan you can measure us against. This makes your budget go further, because we keep your bottom line and our performance in clear sight. Along the way, we maximise the opportunities, minimise the risks, and keep an eye firmly on your ROI.