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The importance of the internal customer with Michelle Gant, Founder and Director of The Engaging People Company
The art of framing communications to tap into the buyer persona with Simon Fletcher, Owner and Head of Content, Arrowmaker Communications
The evolution of B2B marketing and what the future holds with Tim Hazelhurst
The impact of colour in marketing with Claire Hersant
The role of data in understanding your customer better with Michael Collins, Managing Consultant, Database Marketing Counsel
Decision-making biases and their impact on B2B Marketing with Dr Benedetto de Martino. Associate Professor, Institute of Cognitive Neuroscience, University College London.
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