About
Cognitive Marketing
Decision-making biases and their impact on B2B Marketing with Dr Benedetto de Martino. Associate Professor, Institute of Cognitive Neuroscience, University College London.
The role of data in understanding your customer better with Michael Collins, Managing Consultant, Database Marketing Counsel
The impact of colour in marketing with Claire Hersant
The evolution of B2B marketing and what the future holds with Tim Hazelhurst
The art of framing communications to tap into the buyer persona with Simon Fletcher, Owner and Head of Content, Arrowmaker Communications
The importance of the internal customer with Michelle Gant, Founder and Director of The Engaging People Company
Take a look behind the scenes at BCM
Cognitive Marketing - the driving force behind productive B2B. Find out more ...
Great work stems from a great brief
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