Everyone is under pressure to do more with less, so investing in a marketing agency to help your business achieve its objectives is a sound decision. But with over 25,000 marketing agencies operating in the UK alone, they are far from equal and it is crucial that you choose the right agency for you.
On Friday 5th July, BCM Agency hosted Weatherfield’s Academy second annual golf day at the Chalgrave Manor Golf Club.
A great service, brand strength and a strong USP are all fundamental elements to success – but are they enough in today’s competitive marketplace? No! You must deliver a great brand experience in order to gain the competitive edge.
The John Lewis ad is on the telly, people are up in arms about the plug kid from the Sainsbury’s advert, and you can’t get an online shopping slot before the end of the year for love nor money. Yep, Christmas is well and truly upon us!
The B2B buyer is changing. 34% of today’s B2B decision makers are millennials and 73% of millennial workers are now involved in the B2B purchasing decision making process.
In the world of Martec and its evolution – at a rate the average marketer has difficulty keeping pace with – how do you achieve optimum marketing productivity; what does it mean and what are the implications for agency and client?
BCM Agency has been named as a finalist for Business of the Year at the National Best New Business Awards 2018.
Christine Neal and Joe Austin from BCM Agency were asked to present an introduction to the General Data Protection Regulation (GDPR)
We are delighted to launch our new marketing downloads
Content has to be part of a planned, strategic approach and the only way to achieve this, is by devising a content marketing strategy.
With 2018 fast approaching, we know that you are probably knee deep in work and the festive season seems a long way off.
People buy from people. We trust and engage with people more than we do with brands, so it stands to reason that we need to make our brands more personable.
Tim Hazelhurst explores the demands of B2B Agencies ‘change managing’ B2B Marketing techniques
A recent CIM survey shows that 87% of marketers feel there’s more pressure on brands to behave more ethically. Do ethics really come into it or is it more a nice to have?
Marketing agency BCM Agency has appointed B2B Marketing guru Tim Hazelhurst to its Board as Non-Executive Director with immediate effect.