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We can help shorten the B2B buying timeline

B2B Marketing is complex. With many different decision-makers, how can you generate demand and shorten the buying timeline?

Through the power of B2B Cognitive Marketing. With the ability to understand your customers better than your competitors, and create strong and timely dialogue, B2B Cognitive Marketing unearths the how, when, why and what your customers buy.

Cognitive Marketing = Business Growth

Tell me more ...

"If you don't incorporate emotion, you're missing a very important piece of the puzzle. We can now get additional insights and if you don't, you're at a competitive disadvantage"

Manuel Garcia-Garcia - Global lead of Neuroscience at Ipsos

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Product Launch
Autoglym

Autoglym, the leading car care brand, needed bcm to support the launch of their new Ultra High Definition Shampoo at all Halfords branches across the UK.

A product awareness and customer engagement strategy was devised, delivered through a tactical, multi-channel launch.

Campaign Launch
Rockfon

Rockfon®, the leading supplier of stone wool acoustic ceiling tiles, approached BCM Agency to raise their profile and increase sales to distributors.

Rather than compete to be heard in a crowded market, BCM Agency targeted the end consumer to create a pull demand through distributors for Rockfon products.

Event Launch
Building Futures

Celebrating sustainabilty, the Building Futures Awards are run by Herfordshire County Council.

BCM Agency were asked to devise a strategy which would generate maximum publicity, attract nominations, secure sponsors and deliver a high quality awards event.

bcm takes gold at B2B Marketing Martech Awards!

We’re delighted to announce that we have won Gold in the B2B Marketing Martech Awards 2021, for the ‘Martech transformation / acceleration project of the year’!
 

We get to the heart of what your B2B customers want and need. By truly understanding their motivations and decision-making, you can position, target and segment effectively. 

How do we achieve this?

    • Artificial and human intelligence
    • Insight within context
    • Creative spark
    • Engaging and relevant communication
    • Accurate measurement of results