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bcm dominates Cognitive Marketing in B2B Marketing Benchmarking Report 2021

bcm is the only specialist cognitive marketing agency to be featured in the 2021 B2B Marketing UK Agencies Benchmarking Report, which describes its nominations as representing ‘the biggest and best UK B2B marketing agencies’.
 

We’re delighted to have achieved this, as the report is respected throughout the B2B marketing industry and puts us in the company of some of the most prestigious agency players.
 
But it also clearly shows that Cognitive Marketing has now made it onto the industry’s radar, and with some 95% of the B2B purchasing decision process being driven by emotional factors, this offers a real opportunity for more widespread insight into how the mind drives buyer behaviour - and how marketers can turn this to their advantage.
 
Our thanks go to the B2B Marketing Benchmarking Report 2021 team for putting this research together. 
 
 

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